Future-Proof Your Video Content

Your audience exists on multiple platforms. So should your story.

But what happens when those platforms change?

In the past decade, Instagram has altered its standard aspect ratio nearly four times—most recently shifting the mobile grid from its long-standing 1:1 square to a portrait 4:5. Add TikTok, Reels, and YouTube Shorts to the mix, and we can predict that vertical video norms will shift just as fast. As social trends evolve, aspect ratios will keep adapting to new technologies and competing platforms.

For filmmakers and video producers, the job isn’t just creating visuals that tug at heartstrings—it’s delivering lasting ROI for brands. In a landscape where formats evolve overnight, the challenge is producing content that stays relevant and adaptable: the more versatile your video, the longer it remains valuable across channels.

For a business, the question might look like, “how can we get a single commercial to thrive on multiple platforms?“

Luna Films LLC founders Ben Zuk and Adam Duran share three core practices for shooting cinematic content made for flexible repurposing:

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